Tuesday, 12 October 2010

Pink Sequin and Bleach Blonde Hair: The New Journalism Barbie

I know I am not the first to write about, let alone rag on, Mattel's new career choice for Barbie, but all I really have to say is "Really Mattel? Really? A Pink sequin blazer? A Pink file folder? And really? Even pink bows on her black pumps?"

There are so many things I find wrong with Journalism Barbie.

Let's start with the blazer. First of all. Pink sequin? I am never going to get over that. I could not see ANYONE, ever in journalism wearing or getting away with wearing a pink, sequin, flashy blazer like the one Barbie wears. It's just not going to happen. And since when is sequin fashionable? We don't live in the 80's or 90's, or whatever era sequins were popular in anymore. It's a no. A flat out no.

Next her shoes. NO ONE who is serious about journalism wears heels more than maybe three times a week, let alone EVERYDAY like Barbie. I doesn't happen. Your feet would be ruined! Plus her shoes look more like something a little girl, about age 5, would wear. Just without a heel. Common Barbie, be a little more professional and get some classy solid black pumps without the girly little bow. Again, it's a no. Another flat out no.

Third, the file folder and general whole ensemble. Ok, first, TOO MUCH PINK. I'm not against the color pink, but everything about her is PINK. AH! Her blazer, her skirt (a non-matching pink mind you), her file folder, the bows on her shoes. People make fun of those whose blacks don't match, so maybe someone should make fun of Barbie because her pinks don't match. And all that pink just reminds me of Legally Blonde. The only redeeming thing about J-Barbie's who outfit is the fact that, surprisingly, her skirt isn't super short, for her body style anyway. Because well, lets face it, her waist is like up at her boobs. It's actually a good length at just above her knee. This gets a maybe, and that's only because of the skirt. (But it's still a no.)

Fourth, the portable camera. This coincides with the Fifth issue of her technically being "TV News Anchor Barbie." It looks more like an expensive hand held camcorder used in higher-than-low budget pron films and not an up-to-standard broadcast worthy $50,000 dollar studio camera. Plus, I fail to see where her tripod, camera bag, and lighting bag with other necessities is among the plastic tie-ins of her packaging. If you're going to be a journalist capable of filming on location, these are things you need, and she doesn't have them. I give it a no for trying. And another no for failing.

Ok, now for the fifth issue, her "TV News Anchor" title. TV news anchors hardly, if ever, leave the studio. So her mic in hand and portable camera are not needed. She should come with a whole television studio crew to follow her around and film her while she reports because she's clearly not doing it herself with her tight pink outfit and high heeled shoes. She needs pants and the willingness to get a little bit dirty to be a more self-sufficient journalist. She's a made-up, sit-behind-a-desk type. She's no Journalism Barbie, that's for sure.A no for journalist and a no for everything else.

Now, I know the packaging says that girls voted for this to be Barbie's next career path, and that's awesome. But how many little girls out there think that being in journalism means you're going to look like this? It's a bit ridiculous I think. To make reference to one of Barbie's other careers, Computer Engineer Barbie, she wears glasses. I see this is stereotypical, because it is basically saying that you have to be a glasses-wearing smart-looking type girl to be a computer engineer even. Really? Just like to be on the news anchor/journalist you need to wear heels and wear all pink. It is ridiculous. I just highly doubt that when little girls voted for J-Barbie, they thought it was going to come out like a real person, cause Barbie never does. This also makes me wonder what other career paths they had to choose votes between. Dentist Barbie? Plummer Barbie? Environmental Activist Barbie? Perhaps someone should ask Mattel about this. All no's, all 125 careers of it - no.

Despite all my rantings, and jabs, and stabs at Journalism - sorry, TV News Anchor - Barbie, I realize this is a doll marketed to little girls who probably dream that you could and would look like this Barbie in a career in Journalism. It is fake, for the majority, 95% of the population. There are those that believe Barbie is the ideal and she has been the item to scrutinize for the world's skewed perception of body type. Now she is getting closer and closer to the skewed view of what real world careers are like.

Yes, this toy is for little girls and they like blonde-haired, pink wearing, flashy Barbie. But life is not always going to be sunshine and lollipops. Journalism Barbie and several other of her career images are not helping this situation. Journalism Barbie personally offends me. How does she make you feel?